Category: Strategy

One of the most remarkable motion pictures ever made by Walt Disney was ‘The African Lion’. One sequence shows a cheetah accelerating from a walk to a sixty mile per hour sprint whilst chasing a nimble member of the deer family. The cat is so intent on the one animal he has selected as his […]

Scientists are studying a frozen lake in Antarctica where entire ecosystems are locked inside solid ice. The lake never thaws, but six feet down in the ice there are tiny clumps of dark material. In the summer, when the sun shines down through the ice, a small amount of liquid water forms around the dark […]

What is strategy? to use a simple yet powerful definition from ‘The Economist’, Strategy answers two basic questions: “Where do you want to go?” and “How do you want to get there?”
Traditional approaches to strategy focus on the first question. They involve selecting an attractive market, choosing a defensive strategic position, or building core competencies. […]